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Real Estate Digital (RED) has announced the launch of the newly designed, consumer-facing property listings site the company developed for Metrolist—the largest real estate Multiple Listing Service (MLS) serving Colorado. Focused on maximizing the consumer experience, the new site,, features easy-to-use, yet incredibly powerful tools and is fully mobile-optimized to meet the needs of today’s tech savvy homebuyers, the company stated.

“Metrolist partnered with RED because we knew their technology was superior,” said James T. Wanzeck, Board Chairman of Metrolist. “When it comes to lead generation, the RED MLS Portal is unparalleled. Its search engine optimization tools, together with relevant content, help generate more traffic, which translates into more leads for our members. The new site will be a huge improvement for both our members and to homebuyers across the Denver metro area.”

According to the company, RED’s MLS Portal leverages Metrolist’s listing data to provide the most localized and up-to-date content, including current property status and open house information—a distinct value-add for Metrolist’s 16,000 real estate professional members. For the homebuyer, Metrolist boasts features such as alerts to notify consumers when potential properties become available, home valuation information and a searchable rental database coming in early 2012.

“The conversion rate on our sites are so much higher because they’re designed by real estate industry experts, but with the consumer’s experience as the primary goal,” said John Hensley, RED’s Chief Product and Technology Officer. “We give homebuyers what they need: aerial-view maps with rooftop accuracy and parcel line overlays, custom searches tailored to regional and market specifics, enhanced listings with school and neighborhood data, driving directions —everything necessary to make informed decisions, and all literally in the palms of their hands. It’s no exaggeration to say that the new Metrolist is the very model of the modern MLS site.”

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