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Sotheby’s International Realty Affiliates LLC has announced it has expanded its global real estate network in Italy with the addition of Milan Sotheby’s International Realty.

According to the company, the firm, owned by the Pignatti Morano family and managed by Lorenzo Mercolini, joins the brand’s existing firms in Venice and Rome, Venice Sotheby’s International Realty and Rome Sotheby’s International Realty.

“A strong presence in Italy is a critical component to our comprehensive growth plans across Europe,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “I am confident that under Lorenzo Mercolini’s leadership, Milan Sotheby’s International Realty will bring quality service to clients not only in Milan but worldwide.”

According to Mercolini, whose goal is to develop the Sotheby’s International Realty brand throughout the region with the immediate opening of Milan Sotheby’s International Realty, now is the ideal time to enter the Milan region.

“Supply of top quality real estate has increased significantly in recent months, while demand has remained strong for well-priced luxury properties,” he said. “The weakening Euro will further fuel demand from an international clientele. With the Sotheby’s International Realty brand behind us, we will offer extensive marketing campaigns, use the latest technology and build strong teams of experienced real estate agents.”

The Sotheby’s International Realty network currently has approximately 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. Milan Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

For more information, visit www.sothebysrealty.com.

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