Apartments.com presented a check for $15,000 to the Chicago Coalition for the Homeless recently, at the culmination of its “Raising Awareness. Taking Action: A Campaign to Help End Homelessness” Facebook initiative. As part of the campaign, Apartments.com promised to donate $1 to the Chicago Coalition for the Homeless for every new “like” it received on Facebook from November 1, to December 31, 2011.
“In every aspect, this campaign was a huge success. We received overwhelming positive feedback from our Apartments.com staff and customers, as well as the general public,” said Kevin Doyle, senior vice president and general manager of Apartments.com. “We know $15,000, by itself, won’t bring an end to homelessness, but we hope it helps the Coalition to be able to continue the monumental good they do each and every day. It was an honor for our organization to be able to do our small part on behalf of the Chicago Coalition for the Homeless this past holiday season.”
The Chicago-based advocacy group was selected as the beneficiary of this inaugural campaign as the leading voice for the homeless in the city of Chicago, where Apartments.com is headquartered. It was estimated that last year more than 100,000 people suffered from homelessness in Chicago and an estimated 3.5 million people each year experience homelessness. Apartments.com designed the initiative to generate nationwide participation and help bring greater attention to this widespread issue across America.
“Chicago Coalition for the Homeless was founded over 30 years ago on one simple premise: that in a just society, housing is a human right. To that end, we work with families, youths and adults, advocating to better lives through access to shelter, housing, jobs and schools,” said Ed Shurna, executive director of the Chicago Coalition for the Homeless. “The staff of Apartments.com clearly knows the importance of housing and we are grateful to have their generous support.”