Century 21 Real Estate LLC recently announced that it has maintained its industry leadership position in brand awareness for the 11th consecutive year. In a study conducted by Millward Brown, a global market research organization, the CENTURY 21® brand achieved 95 percent name recognition, the highest consumer awareness level when compared to other real estate brands.
“We are proud of the fact that the CENTURY 21 brand continues to rank highest in consumer brand recognition year after year,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Our innovative marketing is designed to keep the CENTURY 21 brand name top-of-mind by providing home buyers and sellers with the information they want, when they want it and how they want it. To ensure our continued leadership, our market messaging is both online and in traditional broadcast media.”
On Feb. 5, CENTURY 21 Real Estate enhanced its industry-leading brand awareness with the airing of its first-ever Super Bowl ad on NBC. The company also aired 16 pre-game ads and sponsored the 3:30-4:00 p.m. block of the Super Bowl pre-game show.
For more information, visit www.CENTURY21.com.