Recently, Real Estate Digital (RED) announced the launch of the newly designed broker website and technology platform the company developed for RE/MAX Alliance in Colorado. Both consumer-facing website and agent-centric portal, the new solution (www.homesincolorado.com) is focused on maximizing the consumer experience for homebuyers across the entire Front Range of Colorado. The company notes they also provide RE/MAX Alliance’s 740 agents with incredibly powerful business tools to acquire, store, organize and nurture homebuyer and seller leads.
“We know that today’s consumers are mobile, more technologically savvy and require rich content and data,” says Chad Ochsner, Broker/Owner of RE/MAX Alliance in Colorado. “And that’s why we’ve put so much focus on giving them the best possible experience with our new site. Partnering with RED, we not only benefitted from their technology and enhanced search engine optimization, but also from the incredible consumer insight they brought to the table. They really understand what it is consumers are looking for in terms of real estate on the Web.”
The company notes that their new site features tight integration with multiple social networking sites, allowing both consumers and agents to leverage their social networks during the real estate search. In addition, consumers can register for customized property searches and be alerted when new properties are listed that meet their personalized requirements. On the back office side of the equation, RE/MAX Alliance agents benefit from RED’s integrated rDesk CRM, which sends instant automated notifications via email or text message when a consumer requests more information.
“The rDesk platform gives RE/MAX Alliance brokers and agents unparalleled tools to help them be the very best at what they do—which is to help serve their clients,” says John Hensley, RED’s Chief Product and Technology Officer.