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In anticipation of a busy residential real estate market this spring, Prudential Preferred Realty recently introduced a new feature on its website that will help match prospective home buyers with potentially compatible Prudential agents.

The Prudential Preferred Realty Agent Compatibility Matcher provides people with an automated and interesting way to find an agent who matches their unique preferences.

“Compatibility is an important part of any successful relationship,” says Debra Arrisher, director of marketing for Prudential Preferred Realty. “We hope that this online feature helps potential buyers, particularly those who don’t already have an agent relationship, find agents who have similar styles, common interests or real estate expertise that matches their needs.”

The Agent Compatibility Matcher works in a similar way to an online dating site. It uses an algorithm to rank a customer’s preferences with the self-authored profiles of the more than 250 agents who are in the matching system.

People interested in trying the free service can visit and click on “Agent Compatibility Matcher.” They will be prompted to complete a brief multiple-choice survey online, where they will provide their interests, real estate needs and tastes. They then will receive a list of potential “matches”—profiles of Prudential Preferred Realty agents who might be a fit.

“We know that the vast majority of people start their home searches online, and they continue to rely on the expertise of their agents to guide them in their home buying journey,” Arrisher says. “We feel this is a unique, customer-centric approach to helping Internet-savvy buyers solve their challenge of finding the right agent, while also highlighting our company’s best asset—our professional agents.”

For more information, visit