At the CENTURY 21 Global Conference in New Orleans earlier this month, Century 21 Chief Marketing Officer, Bev Thorne, announced CENTURY 21 is “The Official Real Estate Company” of U.S. Soccer, which includes the Men’s, Women’s and Youth National Teams. U.S. soccer legends Cobi Jones and Alexi Lalas joined her on stage for the announcement.
According to the company, the partnership officially launched March 22nd, when CENTURY 21 began airing its commercials during the Olympic qualifying tournament (CONCACAF).
The CONCACAF tournament runs through April 2nd with two finalists qualifying for the 2012 Olympics in London. The Century 21 Smarter. Bolder. Faster.sm television commercials will air during the tournament on NBC Universal and NBC Sports—a total of 46 times—and the company will serve as the sponsor of the halftime show in all six games.
Future spots will appear on NBC, NBC Sports, NBC Universal, ESPN and ESPN2 as well as during the 2012 Olympic Games this summer. The company will also receive field signage during select matches and print ads in the Men’s and Women’s National Team programs.
For more information, visit http://blog.century21.com.