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With more than 200 million active users, Facebook presents a world of opportunity for real estate agents to connect with potential home buyers. But while some marketing experts believe Facebook ads are not effective in selling real estate, others say the platform can be hugely profitable with a little effort and strategic know-how.

The Council of Residential Specialists (CRS) will offer strategies and solutions for using Facebook ads to promote real estate listings in its next webinar, Selling Homes with Facebook Ads, on Wednesday, May 23, 2012 at 1:00 p.m. CST. Participants who complete this webinar will earn one unit of credit toward the CRS Designation.

Jason O’Neill, CRS, broker-owner of McKenzie Real Estate in Indianapolis, will lead the discussion about how agents can make Facebook ads both profitable and beneficial professionally. O’Neill has more than eight years experience selling real estate properties in the Indianapolis market and has a wealth of knowledge about market trends, statistics and promotional strategies.

In this one-hour webinar, O’Neill will demonstrate powerful ways agents can focus their advertising dollars to targeted audiences, allowing them to build fan pages and sell more homes. Webinar topics include target marketing, creating ads, getting a return on investment, managing ads, tracking results and much more.

Registration is $20 for CRS Designees, $25 for CRS general members and $30 for all other participants. To register, call CRS customer service at 1-800-462-8841 or sign up online here.

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