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Onboard Informatics’ announces participation from three online real estate publishing leaders in the fast-growing Data Transparency Network. Homefinder.com, Trulia and Zillow® will cooperate with Onboard to provide MLSs, brokers and agents unprecedented insight into performance and demand information from their web sites.

“This Data Transparency Network unites our clients (MLSs) using Onboard’s Listings 360°insight Advisor with their data licensees and software partners to achieve the common goal of offering agents, brokers and consumers unprecedented visibility into the distribution and performance of property listings across the Internet,” says Jonathan Bednarsh, President and COO of Onboard. “The participation of these portal-powerhouses is a clear demonstration of their leadership and commitment to delivering transparency and value to the real estate industry; crucial towards progress in the ongoing industry syndication/data licensing challenges and vital for MLSs and Brokers to execute selective, sustainable online marketing strategies that generate return on investment”, said Bednarsh.

This new performance and consumer search data will be presented through simple graphics via Onboard’s Listings 360°insight Advisor platform, available in a growing number of MLS markets. Participating MLSs, Brokers and Agents will see and understand the exposure and performance of their listings while uncovering never-before-seen consumer search trends and habits. The company believes that this insight will guide informed syndication and strategic marketing decisions and foster more meaningful engagement with their customers. Currently, the platform is licensed by MRED, MRIS and CTMLS and is set to go live with MRED members within 30 days.

“Just like Amazon, Netflix, iTunes and other consumer sites track, report, analyze and leverage intelligence gained from consumer activity on their websites, we intend to implement the same level of sophisticated business tools and resources from our alliance with Onboard,” says John Heithaus, Chief Marketing Officer of MRIS.

For more information, visit www.onboardinformatics.com.

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