Point2, a Yardi Systems Inc. brand, announced recently that Yardi has been granted U.S. Registration No. 4,127,089 by the United States Patent and Trademark Office for the MLS Certified® trademark and related communication.
Reflecting authority, data quality and accuracy, the MLS Certified mark is used by Yardi and its online marketing and listing syndication business, Point2, its designated third parties, and MLS Certified® Trademark licensees. The mark conveys to consumers that the MLS-generated property listings and photos they are browsing are authentic and originate from the local multiple listing service.
“Securing the MLS Certified trademark is a giant step for the real estate industry, and a huge endorsement of multiple listing service organizations as the authoritative source for the most up to date, accurate listing data,” says Saul Klein, senior vice president, Point2.
“We are working diligently with our syndication network partners and MLS clients to see that MLS Certified gains mass adoption and that MLS Certified listings are prioritized by the portals for publication on their sites,” he adds.
Point2 launched the MLS Certified initiative in May 2011. Nearly 50 MLSs in the United States have adopted the program.