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RISMEDIA, May 17, 2012–Prudential Florida Realty, Real Estate Services completed its inaugural People First® Certification Program in April to become the first real estate services company in the world to receive the People First® Certification. The Company’s employees participated in this in-depth leadership development program, focusing on tapping into the human spirit to embrace the full talent and potential of individuals.

Prudential Florida Realty is the # 1 Prudential affiliate in Florida, with over 40 locations and more than 1,800 real estate services sales professionals and team members throughout Florida. Since its inception in 1999, the company has quickly become the 2nd largest residential real estate brokerage in Florida and is ranked the 26th largest residential real estate firm in the nation, based on closed transactions. It is also the 5th largest brokerage among the Prudential Network brokers across North America.

Prudential Florida Realty, Real Estate Services vision “to excel as Florida’s leading real estate services provider while promoting the American Dream of Homeownership” aligns well with the key principles of the People First® Philosophy, which seeks to bring out the very best in people in order to build a purposeful, productive, profitable business environment. Through participating in the program and sharing their experiences as “purpose partners,” Real Estate Services employees raised their awareness and appreciation for the immense value of those with whom they interact in both in their personal and professional lives. This People First® initiative is geared towards enhancing productivity and increasing employee engagement.  We are confident that investing in our employees and Sales Professionals will translate into passionate, powerful performance, delighted repeat customers, and ecstatic stakeholders.

“We chose to implement the People First® Certification Program because we wanted to make a difference in the lives of our employees and our Sales Professionals.  The People First® Program has enhanced our vision and culture and has had and will continue to have a profound impact with not only our employees and Sales Professionals but also our Customers.  Their testimonies reveal strengthened relationships, more effective communication skills, and exceptional business relationships with our customers, preferred partners, and industry colleagues,” said Rei L. Mesa, President, Chief Executive Officer, Prudential Florida Realty, Real Estate Services.

Our “Family of Services” includes Prudential Florida Realty, Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage, and Florida Title & Guarantee. We are proud to join a prestigious list of companies which have adopted the People First philosophy, including WCI Communities, MiTek (a Berkshire Hathaway company), Kimberly-Clark Professional, Iron Mountain, and Boston Scientific.

“In 30 years of teaching leadership development, I rarely meet a CEO like Rei Mesa who truly ‘gets it,’ said Jack Lannom, founder of Lannom Worldwide. Rei understands that leading with a “people before profits” mindset and treating people exceptionally well will lead to greater profits, through a culture of honor that values the people that produce and support the profit.  It is an honor to award this great leader’s company, Prudential Florida Realty, Real Estate Services, the People First® Certification.”

Prudential Florida Realty, Real Estate Services offers residential and commercial services, as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, mortgage, title, insurance, home service plans, and personal concierge services.  Florida Real Estate Services is proud to be recognized as the #1 Fundraiser for The Sunshine Kids in Florida, raising over $2.2 million since 2001.  For more information, visit

Lannom Worldwide provides a groundbreaking system that creates outrageously engaged, high-octane corporate cultures that increase profits, tap potential, attract and retain the best people and make their competitors irrelevant. For more information on the People First™ book and leadership certification program, please visit or or contact: Dan Philips, Lannom Worldwide 1-800-314-7605