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Prudential Florida Realty, Real Estate Services completed its inaugural People First® Certification Program in April to become the first real estate services company in the world to receive the People First® Certification, the company announced. The company’s employees participated in this in-depth leadership development program, focusing on tapping into the human spirit to embrace the full talent and potential of individuals.

According a company release, Prudential Florida Realty is the No. 1 Prudential affiliate in Florida, with over 40 locations and more than 1,800 real estate services sales professionals and team members throughout Florida, according to the company. Since its inception in 1999, the company has quickly become the 2nd largest residential real estate brokerage in Florida and is ranked the 26th largest residential real estate firm in the nation, based on closed transactions. It is also the 5th largest brokerage among the Prudential Network brokers across North America.

Prudential Florida Realty, Real Estate Services vision “to excel as Florida’s leading real estate services provider while promoting the American Dream of Homeownership” aligns well with the key principles of the People First® Philosophy, the company notes, which seeks to bring out the very best in people in order to build a purposeful, productive, profitable business environment.

Through participating in the program and sharing their experiences as “purpose partners,” real estate services employees raised their awareness and appreciation for the immense value of those with whom they interact in both in their personal and professional lives. This People First® initiative is geared towards enhancing productivity and increasing employee engagement. We are confident that investing in our employees and Sales Professionals will translate into passionate, powerful performance, delighted repeat customers, and ecstatic stakeholders.

“We chose to implement the People First® Certification Program because we wanted to make a difference in the lives of our employees and our Sales Professionals. The People First® Program has enhanced our vision and culture and has had and will continue to have a profound impact with not only our employees and Sales Professionals but also our Customers. Their testimonies reveal strengthened relationships, more effective communication skills, and exceptional business relationships with our customers, preferred partners, and industry colleagues,” says Rei L. Mesa, President, Chief Executive Officer, Prudential Florida Realty, Real Estate Services.

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