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In the contemporary real estate landscape, on-the-go professionals should have and utilize tools that are comprehensive of all their tasks at hand. For those REALTORS® who are forward-thinking and efficient, exercising some technology savvy can really benefit their everyday lives. With assistance from time-saving tools, real estate agents can keep their buyers and sellers happy, creating a win-win for everyone involved. Thanks to a partnership between the National Association of Realtors® and Lowe’s, this is all possible and more.

The Lowe’s Program for REALTORS® facilitates crucial, time-consuming tasks for agents, working to help them provide better service for buyers and sellers. With the program’s unique and customizable direct mail and email platform, REALTORS® can pass on information and special savings to Lowe’s stores directly to the clients who need it the most.

The Lowe’s Program for REALTORS® eases marketing efforts substantially. With the program’s easy-to-use and professional system, REALTORS® have no problem keeping their names fresh in the minds of clients. Whether through direct mail or email, members can tailor messages with their own branding, including photographs, tips or other information they’d like to share. Both versions come complete with a 10 percent-off coupon for use in Lowe’s stores. As always, all features included in the Lowe’s Program for REALTORS® are free for NAR members.

Along with these capabilities comes the fact that the Lowe’s Program for REALTORS® is also an excellent opportunity for customers to save money while increasing value in their homes. Using the aforementioned savings, buyers and sellers can renovate or improve on their home, owing at least part of the thanks to their trusted real estate professional.

The Lowe’s Program for REALTORS® also features a monthly business-to-consumer enewsletter (Inside Out) and six-day-a-week business-to-business enewsletter (Daily Real Estate News) to keep agents up-to-speed with information, news, housing trends and more, so that REALTORS® are the experts of their domains and have all the current information their consumers demand. With content from the Lowe’s Program for REALTORS®, members can continue to build and maintain relationships with the buyers and sellers of today.

As always, strengthening your sphere of influence is one of the most important parts of the business. With these powerful tools at their fingertips, REALTORS® across the country can continuously solidify business for the future as well as the present.

The Lowe’s Program for REALTORS® is free for NAR members and offers exclusive, personal marketing tools from Lowe’s through its partnership in NAR’s REALTOR Benefits® Program.

For more information, please visit and register today.