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As any real estate professional can attest, having a strong Web presence is more important in today’s highly competitive market than ever before. However, simply having a website is no longer enough, as consumers continue to demand more from real estate professionals—and their websites. With a focus on “Placing REALTORS® First,” real estate technology company Dynamic Page Solutions is empowering real estate professionals with their turnkey real estate websites. From their sophisticated MLS database-driven optimization technology to their lead generation pipeline, Dynamic Page Solutions has the tools to revolutionize real estate websites, placing real estate professionals and their websites ahead of the competition.

Since partnering with Dynamic Page Solutions, Kim Horn, broker/owner of Nextage Southwest Premier Realty, has seen firsthand the benefits that come with having a website designed with her company’s specific needs in mind. “Dynamic Page Solutions walked us through every step of the process, making it very easy on our end to get our website up and running and achieve the Web presence that is crucial in today’s market,” says Horn, who is currently on Governor Jan Brewer’s Real Estate Advisory Board for the State of Arizona, a National Director for The National Association of Realtors® and past President for the Arizona Association of Realtors®. “Most importantly, they’ve given us a site that’s easy for us as a company to maintain and that’s simple for consumers to navigate.” The biggest advantage, however, is the company’s aggressive SEO strategy, which works behind the scenes to place the site at the top of the search engine page rankings, while driving traffic and leads directly to Horn. “Everyone is fighting for buyers today,” says Horn, “and Dynamic Page Solutions has given me the opportunity as a broker/owner to provide my agents with valuable, solid leads.”

Having been in real estate for 26 years, Horn has worked with her share of companies that have promised to take her website to the next level, however, “Dynamic Page Solutions offers the greatest level of search engine optimization for the individual MLS listings available today. They have it down to a science,” says Horn, referring to the company’s dynamic IDX solution, which involves a search engine optimization strategy that focuses on keywords that are very niche-specific to highly competitive. The company’s patent-pending technology takes advantage of MLS listings by turning them into actual Web pages that are visible to search engines. Not only are the listings optimized through property features and geographic location, the technology transforms an agent’s or company’s website into the go-to source for consumers who are searching for specific keywords. By taking advantage of the numerous keywords and phrases within MLS listings, Dynamic Page Solutions has provided Horn with a Web presence that not only gives her a competitive edge, but generates real estate buyer leads as well.

With 1,000-2,000 leads being generated from the website each month, Horn—and her agents—can spend their time selling real estate instead of searching for clients. “As soon as a lead comes in, an agent has five minutes to accept or decline it, which ensures that they make contact in a timely manner,” says Horn, something that today’s tech-savvy consumer demands. “Dynamic Page Solutions has a good pulse on the direction the real estate industry is going, and they’ve been by our side from the start. Whether it’s taking the time to train my agents or answer any questions, Dynamic Page Solutions has it covered.”

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