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PCMS recently announced the return of its Camp REinvent™ ONLINE! broker webinar series. The series will focus on combining real estate technology and business best practices to improve back office operations, real estate marketing and real estate lead management.

PCMS will facilitate the discussion along with leading real estate brokerages and other industry professionals who have successfully refocused their brokerage operations using real estate technology. The webinars will explore examples of the real estate technology available to brokers including real estate web platforms, broker operating systems and internet lead response and distribution tools.

“The initial Camp REinvent webinar series was launched in 2009. It introduced brokers to new ideas about reinventing their business strategies. We also emphasized the importance of new real estate technology, and how it could increase both their profitability and market share,” says Jose Perez, Founder and Chief Visionary of PCMS. “Camp REinvent helps brokers bridge the gap between industry innovation and the expectations of their agents and consumers. We continue to offer value and support to brokers by focusing on topics that help brokerages re-energize their businesses.”

The Camp REinvent™ ONLINE! series will consist of weekly webinars running August 2 to August 30. Each webinar will be facilitated by PCMS and a panel of leading brokers and topic experts.

• August 2: Broker Operating Systems
Explore the world of business process management and the real estate technology behind it. Learn how improving your business systems and processes will ultimately deliver cost savings and efficiencies that will allow you to squeeze additional dollars out of every transaction. Register here.

• August 9: Building a Better Brokerage Website for Real Estate Consumers
How do you create an engaging website that is focused on the real estate consumer? Discover what user features you should include, and how they capture more leads for your agents. The right real estate technology can revolutionize your brand’s profitability. Register here.

• August 16: Integrating Multiple Real Estate Technology Platforms
Every brokerage uses multiple types of technologies, but they mostly don’t communicate nor integrate with each other. The result is inefficiency that negatively affects your bottom line. Learn how leading real estate companies are integrating their real estate technology systems and saving money. Register here.

• August 23: Agent Websites and Tools
Consumers visit your brokerage website, but at some point they will choose an agent for their transaction. Are your agents prepared to handle this online relationship, and do they have the right tools to communicate effectively? Our panel will be discussing what real estate technology their agents use most and how they use it to increases sales. Register here.

• August 30: Tracking your Internet Lead ROI
Online visitors to your brokerage website want an immediate response to their internet inquiries, yet in the real estate industry, 48 percent of internet leads go unanswered! Both lead management and real estate customer service are critical to your sales pipeline. Learn how to calculate your internet lead ROI and how critical lead management is to the overall health of your brand. Register here.

Guests for each broker webinar will include representatives from innovative, multi-office companies who are implementing strategies with real estate technologies that differentiate their brokerages and agents from the competition.

For more information visit