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Whatever your political views may be, one thing is for sure, the most mobile of the candidates in this year’s upcoming election will certainly have the upper hand in mobilizing (pun intended) the Generation Y vote. Those born in the late 70’s through the early 80’s are the epitome of the mobile consumer, predominantly mobile only households and rely on their mobile device as the primary means of communication and access to information.

Last week, President Obama, who in his previous campaign leveraged text message marketing and mobile web to reach voters, has taken his mobile efforts a step further with the release of a new iPhone App. The ‘Obama 2012 iPhone App’ is designed to engage potential voters with a slew of features that allow him to ultimately promote his message constantly and directly to those who download it for the remainder of the campaign.

The App features push notifications, allowing the President to hit potential voters in real-time with any information he and his campaign so choose. In addition, it features the campaigns national blog, the President’s live twitter feed, a schedule of events by location, interactive features that allow users to compare their potential tax bill based on candidate, the ability to take action (register, volunteer, canvas) and last but not least donate. It truly is a one-stop shop for all things Obama in 2012 and whether you’re with him or against him, this app will surely go a long way in retaining his base and the Generation Y vote on medium alone.

Mobile is the present, preferred manner of communication and in the near future transactions. As the networks continue to improve and the devices become more and more sophisticated, it will ultimately become the most versatile and important device the world has ever seen. Yes, a bold prediction I know.

How can you get ahead of the curve? As real estate professionals you need to understand the mobile mind frame of your consumer. Who are you doing business with in your market? What is the percentage of consumers that are visiting your website from a mobile device? Are they staying or leaving right away? Without understanding your metrics in your market you cannot begin to formulate your mobile strategy.

You do not have to go into the mobile revolution alone – there are experts willing to assist.

To start the process of identifying your mobile needs as and agent or broker visit

Seth Kaplan is president of Mobile Real Estate ID. For more information visit