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Whitehouse Consulting, founded by Ernie Whitehouse in 2002, has merged with PCMS Consulting. Whitehouse has agreed to supervise the growth of PCMS’ Real Estate Consulting Services as well as increase the company’s capacity to offer merger and acquisition, succession planning, operational review, process management, and other real estate consulting services PCMS plans to launch.

Whitehouse began his consulting career after selling Coldwell Banker Harnden Beecher to NRT, Inc., a division of Realogy, in 2002. At the time, his company was the largest brokerage in the State of Maine. Coldwell Banker Real Estate Corporation subsequently hired Mr. Whitehouse to develop and implement a new, industry-leading operational review platform, which is still in use today.

“We see a number of additional opportunities to support brokerages as the market begins to stabilize in the next 12 to 18 months. Many of our clients are examining their operations and making changes that will strategically position their companies to grow and increase profitability,” says Jose Perez, Founder and Chief Visionary for PCMS. “Ernie brings a wealth of experience and talent to our team that will allow us to offer even more value and support to our clients. Besides his operational experience, he is an expert in exit strategy planning, business valuations and mergers and acquisitions.”

Whitehouse will be managing the rollout of the PCMS REinvent Assessment? tool in the coming weeks. This detailed survey will measure a brokerage’s progress in areas such as their management team’s acceptance of change, online presence, recruiting, operational systems, consumer experience delivery, and profitability. The intent is to benchmark how brokerages match up against each other locally, regionally, and nationally and demonstrate how their progress impacts profitability.

“I have known Jose since his days at Realogy and have followed the growth of PCMS since 2007. I am honored to be part of the team and look forward to helping the PCMS team deliver needed solutions to our clients,” says Whitehouse. “PCMS is a unique company that helps brokerages succeed in today’s environment. I am proud to be on the team that is helping reinvent our industry.”

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