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As the real estate market and general economy continue to make gradual progress toward recovery, proactive brokers and real estate professionals are striking while the iron’s hot, employing market-specific strategies to gain marketshare and increase business.

Top brokers from around the country will share their specific strategies for maximizing business as their markets pick up steam during RISMedia’s upcoming Real Estate CEO Exchange, taking place this Sept. 5 & 6 at the Yale Club in New York City.

Designed specifically for a select group of broker/owners, brand executives and real estate leaders, RISMedia’s Real Estate CEO Exchange is by exclusive invite only. A few spots still remain open for qualified brokers. Visit or contact Randi Vannucchi,, for further information.

The CEO Exchange is sponsored by several national real estate firms and key industry service providers, such as Diamond Level Sponsors, Century 21 Real Estate LLC and Wells Fargo. On September 6, Century 21 will sponsor a special luncheon for CEO Exchange attendees. Later that evening, Wells Fargo will sponsor a networking reception. Both events will take place onsite at the Yale Club. For a full list of CEO Exchange sponsors, please click here.

During the CEO Exchange session, “Making Money in Your Market: Has Your Business Reached a Turning Point?”, brokers and executives drill down from the national perspective to discuss market conditions in their respective regions of the country and the specific challenges they are confronted with. Panelists will provide hands-on strategies for overcoming these challenges and share how they are taking advantage of the unique opportunities their marketplace presents to run a profitable business in a recovering environment.

Taking place on Sept. 5 from 3:00 – 4:00 p.m., the sessions will be moderated by RISMedia President & CEO, John Featherston, and Better Homes and Gardens Real Estate, Mason-McDuffie Chairman of the Board, Ed Krafchow, and will feature the insights of the following top brokers:

Rei Mesa, President & CEO, Prudential Florida Realty and Florida Real Estate Services
Dan Forsman, President & CEO, Prudential Georgia Realty
Rich Rector, Owner & President, Realty Executives
Joseph Rand, Managing Partner, Better Homes and Gardens Real Estate, Rand Realty

This important session will be followed by a detailed look at the money-making areas brokers are targeting for increasing profits. On Thursday, September 6, from 9:00 – 10:30 a.m., the CEO Exchange presents “Increasing Marketshare: Recruiting, Roll-ins, REOs and Other Ways to Expand Your Business.”

As brokers come out of safe mode, many are taking advantage of a variety of expansion opportunities in today’s gradually recovering market, including strategic acquisitions and roll-ins, recruiting blitzes, and targeting key market segments, such as REO, investment, global and luxury. This panel of Power Brokers will discuss how to capture all-important marketshare before a full real estate recovery takes hold.

The session is moderated by Pinnacle Quest Consulting Co-Founder Verl Workman. Featured panelists will be:

Rick Davidson, President & CEO, Century 21 Real Estate LLC
Todd Hetherington, CEO, CENTURY 21 New Millennium
Georgianna Finn, Co-owner, Coach REALTORS®
Peter Hunt, President & CEO, Hunt Real Estate ERA
Linda Sherrer, President & CEO, Prudential Network Realty
Steve Rodgers, President & CEO, Real Living Lifestyles

RISMedia’s Real Estate CEO Exchange will welcome more than 100 of the most powerful and successful real estate brokerage leaders who hail from franchise brands and independent real estate firms located across the nation. These leaders will come together for this day-and-a-half-long event to exchange ideas and strategies to better meet the needs of today’s sophisticated consumer. At press time, these executives collectively employ 75,000-plus sales associates and are responsible for more than 400,000 transactions in 2011, representing approximately $125 billion in closed business.

For more information, including a complete agenda and full list of speakers, please visit