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In a move that could drastically alter the playing field in the Gainesville, Hall County and Northeast Georgia real estate market, Jack Waldrip Real Estate and Prudential Georgia Realty have announced the merger of the two real estate firms.

The combined company will operate as Prudential Georgia Realty and will operate out of the Jack Waldrip Real Estate location at 200 West Academy Street in Gainesville. Kerstin Crawford and Kim Crumley will lead the Gainesville office. Jack Waldrip will work directly with the new consolidated firm and continue to operate the Jack Waldrip Investment, Development and Management companies.

“The merger brings together two of Gainesville’s most respected firms. Our companies share a similar philosophy which makes this an ideal fit,” says Forsman, President & CEO of Prudential Georgia Realty. Jack Waldrip agrees and adds, “This company is now a real estate powerhouse. Our agents will now be able to deliver many advantages to their clients. This merger is a great fit for our team and the combined entity will establish a higher level of real estate services for Gainesville, Hall County and Northeast Georgia.”

With a 40-year history, Jack Waldrip, has been a leader in local real estate and development. Waldrip developed his first subdivision in the early 1970s and has since developed numerous residential communities, retail, office and industrial properties.

Prudential Georgia Realty also has a long heritage in the local real estate community with 49 years of serving clients across Metro Atlanta, North Georgia and the Southern Crescent. The company was ranked as the No. 1 residential real estate company by the Atlanta Business Chronicle for 2010 and 2011. Trendgraphix and RealValuator rank Prudential Georgia Realty No. 1 in transactions, listing sales and buyers for 2010, 2011 and year-to-date 2012. With the merger, Prudential Georgia Realty will have 22 offices and over 1000 REALTORS®.

“The real estate market has changed dramatically in recent years. Our company has the size and scale to bring new innovations faster and offer more support services. This gives our agents and their clients a competitive advantage. In the upcoming weeks, we will be introducing a host of new state-of-the-art tools into the local marketplace,” says Forsman. “We intend to have a major presence in the Northeast Georgia market and will be looking to add more agents who want to build a sustainable business by delivering more value to their clients.”

For more information, visit www.PrudentialGA.com.

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