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While progress may be slow, all indicators point to a gradually recovering real estate market. With 2013 poised to be a break-out year for real estate, proactive brokers are positioning themselves to take back their markets and start growing business again.

This will be the topic of the Opening Keynote Address at RISMedia’s Real Estate CEO Exchange, kicking off this afternoon at the Yale Club in New York City. “A State of the Industry Address: Taking Back the Real Estate Market” will be presented by HomeServices of America Chairman & CEO, Ron Peltier, who will offer an in-depth analysis of where real estate has been in the past five years, why we can begin to put the downturn behind us, and how savvy real estate professionals can break-out and start prospering in the industry’s “new normal.”

Immediately following Peltier’s presentation, leading brokers from key regions across the country will provide their individual take on the state of the real estate recovery in their respective markets, and discuss how they’re turning the tables in their favor.

During “Making Money in Your Market: Has Your Business Reached a Turning Point?”, brokers will drill down from the national perspective to discuss the specific challenges they are confronted with, and provide hands-on strategies for overcoming these challenges in order to run a profitable business in a recovering environment.

This high-level discussion will be moderated by RISMedia President & CEO John Featherston and Chairman of the Board for Better Homes and Gardens Real Estate, Mason-McDuffie, Ed Krafchow. Market-leading brokers on the panel will be: Rei Mesa, president and CEO, Prudential Florida Realty and Florida Real Estate Services; Dan Forsman, president and CEO, Prudential Georgia Realty; Rich Rector, owner and president, Realty Executives; and Joseph Rand, managing partner, Better Homes and Gardens Real Estate, Rand Realty.

Designed specifically for a select group of broker/owners, brand executives and real estate leaders, RISMedia’s Real Estate CEO Exchange will run through Thursday, Sept. 6. The by-invitation-only event will welcome approximately 140 of the most powerful and successful real estate brokerage leaders who hail from franchise brands and independent real estate firms located across the nation. Find live updates throughout the event at and post-event coverage here at