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Mobile Real Estate, LLC (MRE) recently announced its hire of Kara Manna, who will join the Mobile Real Estate team as National Sales Director working out of the Tarrytown, N.Y. headquarters. Within this role, Manna will work directly with new and existing brokerage clients on building their strategies for mobilization with the goal of increased monetization of mobile consumers.

“Having experience in both residential real estate and direct marketing, I was immediately attracted to MRE’s mission of further monetizing the real estate industry through strategic mobile initiatives,” Manna says. “I believe that today’s real estate consumer is interacting differently, in particular via mobile and that this will only continue to grow, which is why I am so excited to be a part of the MRE team and their commitment to mobilize the industry. The bottom line is that brokers and agents deal in local markets and in today’s world a mobile-first strategy is the best way to win at that local level.”

Manna brings over 10 years of combined sales, marketing and real estate experience to the MRE team. Manna’s sales and marketing savvy have been employed to increase marketshare, both for her business as well as her clients. She has successfully managed and executed direct marketing campaigns for DM Advertisers such as Readers Digest Young Families, Gevalia, Cigars International, Ortega Publishing and Naked Wines, resulting in increased brand awareness and new customer acquisition. In addition, Manna has been a top producing REALTOR® and owner for many years; managing, training and transacting on all sides of real estate.

“We are very excited to have Kara Manna join our team and bring her unique perspective of the real estate industry along with her expertise in direct marketing to help grow our partnerships with brokers across the country,” says John Lim, CEO of Mobile Real Estate, LLC. “We believe that her prior experience in conjunction with her passion for this technology and the real estate brokerage industry will be a tremendous benefit for our broker partners and our team,” he says.

Manna will take over the role of National Sales Director for Seth Kaplan who has held the position for the past four years. Kaplan will move into the Senior Vice President position for Mobile Real Estate, focusing on enterprise level distribution partnerships and overall day-to-day operations of the firm.

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