Coldwell Banker Previews International®, a worldwide luxury-home marketing program exclusive to Coldwell Banker affiliates, was honored with the Web Award for the “Outstanding Website” achievement of excellence in design and functionality by the Web Marketing Association. The www.coldwellbankerpreviews.com placed in the top rankings for design, ease of use, copywriting, interactivity, use of technology, innovation and content.
“Luxury home buyers and sellers throughout the world have specific needs and expectations that certified Previews luxury specialists provide and the upgraded website showcases the listings and sales professionals in an entirely new way,” said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. “We designed the website to pay respect to the rich legacy of Previews while presenting modern amenities of iconic photography, video and multi-cultural features that buyers expect today.”
The Previews® website showcases the company’s legacy, which dates back to the 1930’s when founder Henderson Talbot used motion pictures to “preview” his affluent listings to potential clients. Along with a focus on video, new features on the site include classic theme of black and white images that “light up” when a visitor scrolls over them to reveal vibrant colorful photos. With a featured portfolio of exclusive luxury properties, complete with luxury-focused keyword function for lifestyle searches, the creative presentation offers vivid photography and a robust currency convertor, with each page available in multiple languages. The newly redesigned website also highlights the profiles of each luxury real estate specialist outlining their expertise in a striking and beautiful way with personal videos.