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RISMEDIA, October 15, 2012–Prudential Florida Realty, Real Estate Services is “Putting Florida Real Estate First!” as the Company announces a campaign to increase existing “Listing” real estate inventory to accommodate the needs of the abundance of buyers coupled with historically low interest rates and to connect buyers with property sellers who are again seeing equity in their homes.

According to Dr. John Tuccillo, Florida REALTORS® Chief Economist, “This is a market you want to be in now!”

The Florida real estate market is in a good balance with an average of less than six months of inventory.  Now is the time for sellers and buyers to take action.

With interest rates at an all time low and with Florida values starting to increase, it is a perfect opportunity for sellers and buyers to achieve their real estate goals.  Whether you are a seller, first-time homebuyer, investor, second or vacation homebuyer, move-up buyer, or someone who has decided that it is time to downsize, it is the time to take advantage of current market conditions and the American Dream of Homeownership.

“According to every piece of data and recent trends, we are in a very opportunistic market for both buyers and sellers!” reported Rei L. Mesa, President, CEO, Prudential Florida Realty, Real Estate Services.

According to the Sun Sentinel, “Residential inventory across South Florida has dropped 34 percent over the past year.”  For property owners who wanted to sell but did not think the market was conducive to that outcome, the current trends and tight real estate inventory allow for the possibility that scenarios may have changed in their favor either through increased equity, improving Florida economic conditions, property values trending up and historically low interest rates.

Every one of Prudential Florida Realty’s 40 locations and its over 1,400 Sales and Marketing Professionals are focused on assisting both buyers and sellers and are “Putting Florida Real Estate First!”

“Our Sales Professionals are committed to Marketing Florida Real Estate at the Highest Level and are reaching out to Florida Homeowners to see how we can assist them in the marketing and ultimately the sale of their real estate holdings!” – continued Mesa.

Prudential Florida Realty is the # 1 Prudential affiliate in Florida, the 2nd largest statewide residential real estate brokerage in Florida and the 26th largest residential real estate firm in the nation, based on closed transactions. It is also the 5th largest brokerage among the Prudential Network brokers across North America.

Prudential Florida Realty, Real Estate Services vision statement “to excel as Florida’s leading real estate services provider while promoting the American Dream of Homeownership” aligns well with our People First® Culture, now the “Putting Florida Real Estate First!” campaign.

Prudential Florida Realty, Real Estate Services includes Prudential Florida Realty, Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage, and Florida Title & Guarantee and offers residential and commercial services, as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, mortgage, title, insurance, home service plans, and personal concierge services.  Florida Real Estate Services is proud to be recognized as the #1 Fundraiser for The Sunshine Kids in Florida, and has raised over $2.2 million since 2001.  For more information, visit