You’ve seen the webinars, read the articles, attended the conferences. All signs point to the conclusion that you “must” embrace new media and technology and “be social” online. But what does that really mean?
In HomeFinder.com’s free new E-book, Five Agent Success Stories – Close More Business Using Digital Marketing, your real estate peers share their tried and true methods for successful online marketing. Success means actual sales, marketing credibility and lasting client relationships – not just mastery of a shiny new tech tool or social media app.
Specifically, you will gain insight into real-world uses for YouTube, Instagram, Blogging, Facebook and Single Property Websites. In each story, you’ll learn:
• How an agent uses a channel or tactic in his/her real estate business
• Detailed success stories that led to a sale
• Advice to get started or recharge your past or current efforts
Here’s a sneak peek at Josette Skilling’s success story with blogging.
Josette is an agent with CENTURY 21 Redwood Realty in Maryland and has been blogging about Bethesda real estate for five years. Like many who’ve tested the waters in blogging as a marketing tool, she’s found herself stalling and starting over again – ultimately coming back because she finds that it works to bring interested buyers and sellers to her virtual doorstep.
She adds fresh content every day, with topics including: local Bethesda market snapshots, national real estate statistical indicators like home builder confidence and housing starts, transactional insights and lighter lifestyle type of posts such as “How to Use Newspapers to Kill Garden Weeds.”
Josette writes some of the posts and also uses a service called Bring the Blog, which provides new, relevant blog post content, charts and other marketing material to business blogs every day for a monthly subscription fee.
The results? Blogging as a marketing tool has helped her be highly visible to buyers looking for local neighborhood info online, and has improved her search engine ranking.
A couple living in Annapolis called Josette last year to see if she could help them relocate to Bethesda. They found her blog while searching for local information because Josette had some detailed posts about neighborhood festivals, schools and community events.
Find out if Josette sold this couple their dream home and download your free copy of this Ebook to continue Josette’s story, plus hear from four other agents from across the country.
Whether it’s Facebook, videos, your smartphone camera, blogs or Single Property Websites you’re looking to tackle next, it helps to take a cue from others who’ve tried and succeeded.
For more information, visit www.homefinder.com.