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It’s become a huge debate in the real estate industry – what is the return on investment or ROI of social media? Can it really work to bring you new business and help to cultivate your current relationships in a way that can ultimately translate into transactions?

I hear these questions and many others on a regular basis and have decided to do a very practical webinar on this very topic.

If you haven’t had your head buried in the sand you have probably heard someone say when referring to Facebook, “What do I care what (insert name) is having for dinner right now” or “Why do I have to know what (insert name)’s every move is throughout the day?”

The truth is that you only care about what someone has for dinner or where someone is hanging out when there is context between you and that person. You may not care about the average child getting on the school bus on their first day…until you have a connection with his or her parents. Now there is context, so you care. Now it is not just anybody’s child – it is your friend’s child. The truth is that there is no such thing as relevant content without context. We will discuss this on the webinar.

I have also noticed that many agents who are using Facebook could be using it a lot more efficiently. Is anyone else tired of having 11 notifications and nine of them are requests for a crop on Farmville or an invitation to use Mybirthdays?

Unfortunately, useless notifications and a constant barrage of event invites from what seems to be the same person are negatively affecting our Facebook experience and productivity – but it doesn’t have to be that way.

It is for that reason that I have decided to do a very quick and simple free webinar titled, “How to Make Facebook Work for You.” I am doing this because, as much as I love writing articles to help people, sometimes you have to actually demonstrate what you are teaching and allow people to see firsthand what it is that you are talking about. On this webinar I am going to screen share and walk you through how to stop getting notifications you don’t want and how to leverage this amazing tool to connect with the people you need to be connecting with and create more business.

You can join me on Friday, December 28th, at 12 noon EST, 9 a.m. PST by going to and registering. I am asking you to please not wait though as there are only 1,000 lines open for this very informative and 100% free training.

I look forward to having you on the call and helping you learn more about a platform that over 1 billion potential buyers and sellers are hanging out on every day.

James_JaredJared James is the CEO and Founder of Jared James Enterprises, an internationally sought-after speaker and trainer. James built one of the fastest-growing real estate teams in the country, was inducted into the International Hall of Fame for one of the world’s largest real estate companies and wrote a best-selling book—all before the age of 28. As an acclaimed speaker, James keynotes events for major real estate organizations and conducts regular webinars and training for nationally known organizations like NAR, CRS, Yahoo Real Estate,Trulia and Zillow Academy and blogs regularly for RISMedia.

To stay in touch with Jared James, visit and or visit his website at