In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts.
In addition to this, there are support tools available to help close more open house visitors. To overcome “sign in reluctance” there is a tool kit available that includes a free e-newsletter, a sign in sheet to get the newsletter, downloadable posters and fliers, a guide book for first time buyers and a mobile micro-site for open house listings.
The idea is to provide not only a larger audience, but also to provide the means to easily follow-up with all open house customers with some automation – as agents typically cannot know for certain which ones are likely to move sooner vs. later.
This effort was started as a result of April’s open house weekend, but was also crafted as a result of the fact that 45% of all home buyers last year attended an open house, according to NAR’s Profile of Home Buyers and Sellers – and the same survey also revealed open house were one of the top four places a consumer met their agent, (after personal referrals, past sales and the Internet).