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Regional Spotlight—The Mainstreet Organization of REALTORS® (MORe) recently announced a new program that will provide consumers in the Chicago suburbs with a comprehensive system for rating REALTORS®. MORe is the largest local association in the nation and the first in the Midwest to offer such a service.

Through partnership with the REALTOR® Excellence Program (REP) – a new initiative from the National Association of REALTORS® and service provider Quality Service Certification, Inc.—MORe will provide the ratings system to its members free of charge.

MORe’s leaders say the goal of the program is to create a comprehensive REALTOR® database that home buyers and sellers can use to view ratings and comments from past clients. The data generated through REP will also help brokers and agents increase customer satisfaction.

“We want to be responsive to the needs of today’s consumer,” says MORe CEO Pam Krieter. “We see this as an opportunity to not only help home buyers and sellers make better, more informed choices but also to give our members new tools they can use to improve their business and increase client retention and loyalty.”

While various agent-rating websites already exist, the nature and accuracy of their data varies greatly and the industry has long suffered from the lack of a central resource that consumers can reliably use to rate and search for REALTORS®. MORe hopes to change that by making one, proven system available to its more than 14,000 members at no cost. Individual brokerages will then have the ability to opt in or out.

The program is developed and administered by Quality Service Certified, Inc. (QSC), a California-based real estate technology company with 15 years of experience developing independently administered customer satisfaction surveys. The company’s “closed” system draws transaction data directly from brokers and employs a number of safeguards to ensure the accuracy of its information.

QSC automatically generates and sends customer satisfaction surveys to REALTORS®’ clients once their transactions close, then compiles the resulting data on the website where consumers can view survey results, ratings and comments from past clients.

The detailed surveys measure customer satisfaction in key areas such as communication, negotiation skills and the amount of time it took to sell the property. Visitors to the website can view those results, along with an overall customer satisfaction rating.

For more information, visit