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Editor’s Note: This is the final article of a seven-part series from on how to manage your online reputation. has put together a free playbook on the topic, which can be downloaded here. Watch for another business-building series from in RISMedia’s Friday Weekly Business Builder coming soon!

Over the past seven weeks, we’ve explored the ways you can be on the offensive and the defensive when it comes to managing your online reputation. From defining reputation management to exploring the many ways you can get your brand name out there, we’ve covered it all. So now, it’s time to take what you’ve learned and hit the playing field and take control of your online reputation.

Because this is a “sport,” your job is to win. You do that by organizing an unbeatable team of brand champions to protect you from “injuries,” promote your brand, learn from mistakes as well as your competition, practice to become perfect, and engage daily with all the fans you acquire. Most of all, now you can give those fans exactly what they want – a trustworthy company that listens to its customers and delivers on its promises.

However, don’t think you are out there on the playing field alone now that this series is over. can be with you every step of the way. With’s Social Impact program, we help real estate professionals make a strong first impression, engage more prospects, protect their brands, and control the conversation online. Click here to get more information and get on your way to proper online reputation management with

On top of Social Impact, we also have the resources and tools to help you manage the ever-changing needs of homebuyers and sellers in the current real estate market. From our blog to our monthly newsletters, we are always researching and reporting on the latest tips and trends for real estate professionals.

We hope you’ve enjoyed this series on online reputation management. Don’t forget to download our free eBook and get started on managing your reputation today!

Erica Campbell Byrum is the Director of Social Media for