Data suggests that a rising number of real estate agents are leveraging the power of social media to connect with their clients and expand their professional networks.
In fact, the California Association of REALTORS® found that agents cited the following reasons for using social media in an effort to grow their real estate businesses:
- 67 percent staying in touch with clients
- 54 percent be more accessible to my clients
- 50 percent respond to clients faster
- 44 percent market my business to a younger demographic
The study also found that while 66 percent of California REALTORS® consider social media an “integral tool in a marketing plan,” a full 62 percent of respondents deem themselves social media beginners. So let’s change that, shall we? Today we’ve rounded up a handful of social media dos and don’ts for real estate that will have you socializing (and building your brand) like a pro in no time at all.