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When the consumer texts the property number to a specific number or “short code,” the consumer receives a text with a link to see more information and photos of the property. At the same time, the listing agent is notified that someone has an interest in the property.

In 2012, over 300,000 consumers sent a text to see more information on a property. In 2013, NewPoint expects over 500,000.

“Even if we went along at the same rate we have through May, we’d hit 500,000,” Vining says, although he says the increase in mobile traffic may make that figure conservative.

The experience is simple, and the technology behind it is based on the most basic elements of real estate—location, location, location. “We’re honored to be partnered with The Real Estate Book on developing their new mobile website,” says John Lim, CEO of Mobile Real Estate. “This new site is the culmination of hard work from our two teams, and is injected with new patented mobile business intelligence technology that will allow The Real Estate Book to give their mobile users a smarter experience. This will ultimately result in more leads for those who advertise with TREB,” Mr. Lim went on to add.

“A real estate professional who lists a home today really owes it to the seller to market the home in the most effective way. Today, that includes mobile technology,” Dixon says. “That’s why we include it in our advertising packages at no additional charge. We want to be the one-stop for a complete home marketing program.”

To see a sample listing, text T312634 to 85377 and learn more about The Real Estate Book’s home marketing packages.