As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen.
So what is the best approach as a broker to optimize your website for mobile users? With so many options, it can be paralyzing.
This was the topic of discussion at our recent Beta Broker Hangout. I had the pleasure of hosting two brokerage founders, Dominic Morrocco, co-founder of M Squared Real Estate in Washington, D.C., and Miguel Berger, president of Better Homes and Gardens Real Estate Tech Valley in Albany and Saratoga counties, N.Y.
During the hour-long discussion, each speaker shared ways they’ve optimized their sites for mobile, best practices, consumer insights on usage and more.
Optimizing your website
At M Squared Realty, their team has already discovered that 67 percent of their website traffic is coming from mobile devices. The company’s approach to mobile has been to design responsively, which means designing their website in a way that it fluidly changes according to the user’s screen size. Doing this has enabled them to ensure that consumers are able to view content regardless of screen size and also maintain a consistent brand experience across devices.