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Realogy announced recently that in the first half of 2013 its proprietary LeadRouter(SM) lead management system delivered 1.56 million leads to its affiliated brokers and sales associates, an increase of 27 percent from 1.23 million during the same period in 2012. This is a record performance for any six-month period since LeadRouter’s launch in 2004.

According to the company, Realogy has more than 239,000 independent sales associates doing business in 102 countries around the world under the renowned brands of Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, Sotheby’s International Realty® — including offices owned by Realogy’s brokerage subsidiary, NRT LLC.

“This unprecedented LeadRouter growth speaks volumes about the strength of the current housing market as well as our brand-level web-marketing strategies,” says Alex Perriello, president and CEO of the Realogy Franchise Group. “Since its inception, the LeadRouter system has demonstrated our ongoing commitment to help our franchisees and their agents be more effective when responding to online consumer inquiries.”

LeadRouter was introduced as the first Web-based product of its kind and is exclusively available only to Realogy-affiliated brokers and agents. LeadRouter captures leads from both homebuyers and sellers and forwards them instantly as a voice, text and/or email message to agents’ mobile devices, enabling them to respond to consumer inquiries within minutes of receiving the request.

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