Homes.com, a leading online real estate destination and lifestyle resource, has released a new TV spot as part of the company’s first-ever national advertising campaign. Focusing on everyday moments in the home, from celebrating with a birthday cake to unwinding with a glass of wine, the “Inspiring Home Moments” campaign characterizes household items as the pieces that help narrate the stories and memories people create in a home. Whether it’s a place to celebrate, unwind, love, create or grow – Homes.com is encouraging consumers to dream big and turn their dwelling into a dream home.
“A home is where the most important things in our lives happen – it’s a place to raise a family, celebrate special moments and unwind with neighbors and friends. At Homes.com, we’ve enjoyed helping people find their perfect home for over 20 years – from a first rental to a place to retire. Our goal is to be a partner in every phase of their home search process, with the vast number of tools we offer and by connecting consumers to real estate professionals,” says Wendy Froehlich, vice president of marketing, Homes.com, “The ‘Inspiring Home Moments’ campaign reminds consumers that when searching for their next home or creating memories in their current one, it’s the personalized moments that happen in a home that create a dream home.”
The new 30 second spot begins airing today on cable networks across the country including HGTV, TLC and DIY networks. The comprehensive “Inspiring Home Moments” campaign also includes a number of interactive features to further connect with consumers and provide them with useful tips and tools. The content will be integrated directly into network programming with practical tips viewers can use in their homes.
“The ‘Inspiring Home Moments’ campaign complements TLC’s longstanding property block of programming and commitment to celebrating life’s extraordinary, yet relatable moments,” says Fred Norris, VP National Ad Sales, Discovery Communications.