McGovern is the president and founder of Dallas-based Clearview Energy. Clearview serves 100,000 residential and small business customers in 13 states. Last year, it was named the 39th fastest-growing U.S. private company among 5,000 firms by Inc. magazine.
1. Know how you reach your customers. Understanding your customers’ demographics can help you define the best approach for reaching your targeted customer. Provide products or services to fulfill customers’ needs. Be creative and tailor your sales model to spark interest in potential customers.
2. Explore multiple markets. Step out. Limiting your target audiences may not promote your brand or drive revenue growth.