Coldwell Banker Real Estate has announced an industry first with the debut of the Coldwell Banker® Online International Real Estate Film Festival that will run from Monday, Sept. 9 through Sept. 27 via Coldwellbanker.com, with the videos also appearing on the Coldwell Banker® On LocationSM YouTube channel. The brand’s online film festival is a three-week event showcasing a compilation of professionally produced and consumer-generated videos—all uniquely focused on the significance and meaning of what makes a house a home.
The Coldwell Banker Online Real Estate Film Festival will present the top 10 films from the recently concluded Coldwell Banker / MOFILM global competition, which showcase the “value of a home” as seen through the eyes of filmmakers from around the world, including India, Brazil, Mexico, China and the United States. The top 10 films from this competition will be shown in descending order, with one new film posted every weekday at 11 a.m. EST online each business day beginning Sept. 9.
“Videos have a powerful way of providing a glimpse into the special role our homes play in all of our lives,” said Sean Blankenship, senior vice president of marketing at Coldwell Banker Real Estate LLC. “It’s why for generations, we’ve made home movies; first with video recorders, then with flip phones, and now with our smartphone devices at the touch of a button. For the first time, Coldwell Banker is hosting the first-ever online international film festival to showcase worldwide just what home really means to consumers and even amateur filmmakers across the world.”
Following the airing of “Ghar,” the MOFILM winning film made by Aashini Shah from Ahmedabad, India, which explores the emotions of a young couple making a cultural break from the tradition of living with their extended family, the online film festival also will feature two new properties from the Coldwell Banker “World’s Most Expensive Homes” video series.