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StyleDesigner_Ad_400RISMEDIA, September 25, 2013–Prudential California Realty is bringing new technology to its agents and customers in Orange County that promises to redefine how real estate is bought and sold.  Virtual Customization, Virtual Staging, Virtual Decorating, and Interactive Floor Plans are just of few of tools in this powerful online system.   This cutting edge technology, branded My Edge, is powered by Obeo and provides Prudential Agents with the most innovative and futuristic system available in real estate today.

Potential Buyers will be able to customize Prudential Listings online.  Obeo’s Style Designer with designer created mood boards will allow them to personalize a listing with the décor that inspires them.  With just a click of the mouse, buyers can decorate rooms with multiple furniture choices, change-flooring types, try out different countertops, change out cabinets, paint with different designer palettes, and so much more.  The interactive floor plans allow a buyer to virtually walk through a home to plan changes and alterations for their needs.

Virtual Customization is just one amazing features Prudential Agents can offer their clients. My Edge takes automation to a whole new level. The Obeo HomeSite Platform is a complete website built to display properties in beautiful HD photography, full-screen virtual tours, and plenty of interactive tools. Not only will potential buyers enjoy the convenience of visiting a website completely custom for every listing, searching for it on the web will be a breeze thanks to SEO boosting.  Prudential Listings will skyrocket with a sub-domain for each virtual tour link. This will provide powerful SEO, along with custom keyword tagging of HTML virtual tours, property websites, video page, even social media all in one click!

Rich Cosner, President of Prudential California Realty with offices in Orange, Riverside and San Bernardino Counties spoke to a group of his firm’s 800 agents: “We always strive to equip our agents with the best in technology and marketing available.  My Edge is another way we are able to help our agents bring superior value to our customers.”

While some of these technologies have been around for a while, they are rarely used by agents because of the knowledge and skill required to use them.  Prudential’s My Edge system provides its agents the ease of automation and efficiency.  The agent’s property marketing will now be done for them with a system that allows them to focus on more customer service related tasks.   Sellers will get the benefit the marketing of their home at the highest level.   Obeo’s interactive tools will give buyers an unparalleled buying experience.

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