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Considering that 93 percent of homebuyers begin their real estate searches online, it’s a no brainer that real estate companies should put their best foot forward on the Web. And having detailed professional photos, video tours, mobile-enabled websites and more available at consumers’ fingertips isn’t just good for business, it’s an absolute must.

“If you don’t have a great online presence, you’re shooting yourself in the foot,” says Virginia Munden, sales representative for RE/MAX Legacy Realty, Inc., and social media director for The Wayne Munden Team.

Three years ago, Munden and her team formed a partnership with Obeo, a company that provides solutions to capturing the attention of savvy real estate-searching consumers. From professional photographs and virtual tours, to mass syndication on, other real estate portals, and social media sites, Obeo provides the services real estate professionals need in order to garner leads and attract buyers and sellers.

“I started looking at various REALTORS® who were already using their product and I was pretty inspired and motivated by the type of quality they were delivering,” she says.

Obeo’s HD photos and full-screen virtual tours can be displayed on a listing’s very own website, thanks to the company’s HomeSite marketing platform. The complete website displays listing details along with any other information an agent wants to showcase. In Munden’s case, her company takes advantage of Obeo’s photography and video tours, while giving each of their listings its own personal Web domain.

“When potential sellers see how great the photography is, they want to see what we can offer them for their listing,” says Munden, who praises the work of Obeo’s photographer, Doug Thomson.