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2. Create Lists

According to figures released by the site, nearly 75 percent of Twitter users access their account via a mobile device. Since real estate professionals are often out and about, they need to learn how to maximize the experience for people when they are at a grocery store or waiting for their kids.

First, select the option for Twitter to send an email notification to your contacts explaining that you are now on Twitter and encourage them to follow you.

With every client Lance works with, she searches to see if they are active on Twitter and if they are, she puts them on a private client list. On Twitter, a list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.

“If I work with a company and connect with seven people at that company, I put them on a client list. Once a week, I take five minutes to scan their tweets and instead of seeing 500 followers, you only see those active clients and see what they are talking about,” she says. “I might respond, re-tweet and engage. It helps me stay better connected to them.”

To create a list, go to your “Lists” page via the gear icon drop down menu in the top right navigation bar or by going to your profile page and clicking on “Lists.” Click “create list,” enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).

Lance has also created a Public News List, which contains Tweets from all the things she enjoys reading, like the Washington Post and other real estate news sources. Once a week, she will scan the list and see if there’s anything breaking or interesting and if there is, she will re-tweet.

“One of the easiest ways to put out good content is to put out news,” she says.

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