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3. Who to Follow

You’ll want to follow your friends, clients and companies you work with, but Twitter will also recommend suggested Twitter handles to follow based on your profile and people you already follow, who might be of interest to you.

Lance recommends also searching your address book to see if any of those contacts are already on Twitter. Remember, the idea is to create a network as big as possible.

Plan a messaging schedule plan working on the premise of 80 percent newsworthy content and 20 percent sales messages by directing traffic back to your social networks on all the social channels.

4. Keep Track

Eventually, you will have a lot of Twitter followers and the tweets may be coming in quicker than you can read. Thankfully, there are social media dashboards that help manage and measure your social network activity.

Lance likes to use Hootsuite, which helps engage users and measure results. It can be used to track certain hashtags (like “#moving,” “#yourlocation” etc.), analyze social media traffic and will monitor all mentions, direct messages, sent tweets, favorited tweets, and more in dedicated streams.

Hootsuite also lets you schedule your tweets, an important part of a business strategy. She doesn’t recommend scheduling every tweet, but it’s a valuable tool when you can’t be physically in front of your computer or mobile device at a time you want something to go out.

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