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5. Engage Authentically

The last thing you want to do is be someone who re-tweets everything and become more of an annoyance than a name people seek to see what you have to say. Re-tweet those things that will matter or are interesting and be selective.

Another great tip is to always respond to any message or Tweet aimed at you, even if it’s just a quick “thanks.” When you have a new follower, mention them and thank them.

Also, never expect anything in return when you post something publicly to recognize someone or something.

“But, I will say, it is the cherry on top when they do notice and respond. As I always like to say, “Just because you aren’t there, doesn’t mean the conversation isn’t happening,” she says. “You have to have the best of intentions when you publicly thank someone. It can’t be because you want to look good on your social networks, or gain a lot of “at-ta boys” it has to come from the heart, and be genuine. It has to be something you’d say the exact same way if no one was listening.”

While in-person communication is most valuable, Twitter is a fantastic tool to build and engage your real estate network to connect in real time. Maybe you’ll consider implementing these tips into your 2014 marketing plan. For more 2014 strategies, register for next month’s Secrets of Top Selling Agents webinar, “Plan for 2014, Hope is NOT a Strategy” hosted by Jackie Leavenworth, Realtor, International Trainer Speaker. Join us on Twitter at @HomesPro and download our eBooks and guides for real estate professionals from our learning center. Until then, keep calm and tweet on!