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Video_man with tablet“Videos will create competitive immunity for you and your team.”

That was one of the remarks from Raj Qsar, broker and founder of The Boutique Real Estate Group in Orange County, Calif., during our Beta Broker Google+ Hangout on Monday.

The hangout also included Jeff Gaffney, CEO of Better Homes and Gardens Real Estate III in Central Virginia, and host George Mercado, Senior Director of Interactive Development for Better Homes and Gardens Real Estate.

The topic of our hangout was “Strategies for Effective Real Estate Videos.” Raj and Jeff each had solid advice to share based on their experiences and success with video in their own real estate businesses, while George provided a unique corporate brand perspective.

In case you missed it, we’ve gleaned 10 of the high-level takeaways from the discussion.

1. The story and emotional connection you create with your video is critical to its success.
Raj and Jeff each talked about the preparations they use before each video shoot, underlining the fact that the content is critical. It’s not enough to just grab a camera and start shooting. Focus on the story – particularly if you’re shooting a property video – in order to create a connection with the audience.

2. Keep your videos to about 2-3 minutes in length.
This is the sweet spot for video length online. Abandon rates escalate after that 3-minute mark. Remember, you want to keep your viewers’ attention and get them interested in your property and your service.

3. Production value is important.
Low-production value may not be an issue when it’s user-generated “blooper” style content you’re viewing on YouTube. But when it comes to your real estate business, you’re going to need to put the time and money into high-quality production for your videos to gain any sort of traction and give you a return on investment.

If you’re interested in the rest of these tips, you can find them on our latest Clean Slate post, “10 Building Blocks to Amazing Real Estate Videos.”

Would love to know what you thought of the discussion – all feedback is welcome!

Be sure to check out more about the Beta Brokerage Project, and don’t forget to Like us at All Things Real Estate and follow @AllThingsBHGRE on Twitter, to network and engage with top real estate professionals!

Looking to advance your education this month? See what monthly specials RealtorU has available in December.