Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services, announced today that its LeadRouterSM lead management system delivered 3 million leads from homebuyers and sellers to its affiliated brokers and sales associates in 2013. That is an increase of 13 percent from 2.66 million leads during 2012 and a record annual performance for LeadRouter.
“Our proprietary LeadRouter system remains the most significant value-added technology tool that we make available to our franchisees and their affiliated sales associates,” said Alex Perriello, president and CEO of the Realogy Franchise Group. “Today’s homebuyer demands a quick response to property inquiries, and LeadRouter makes meeting that challenge possible on any device used by the sales associate at any time, day or night. The year-over-year gain in lead distribution for 2013 speaks volumes about the efficacy of our respective brands’ overall web marketing strategies as well as the strength of the housing market.”
LeadRouter was introduced in 2004 as the first Web-based product of its kind, and it has been continuously enhanced over the years while remaining exclusively available only to Realogy-affiliated brokers and agents. LeadRouter captures leads from both homebuyers and sellers and forwards them instantly as a voice, text and/or email message to agents’ mobile devices, enabling them to respond to consumer inquiries within minutes of receiving the request.
The LeadRouter platform distributes leads from more than 20,000 offline and online sources, including Realogy’s brand websites and listing distribution partners. LeadRouter’s intelligent routing and customizable business rules enable brokers to manage all of their incoming leads through a single, integrated platform according to their individual management preferences.
LeadRouter has enhanced mobile versions, optimization for iPad®, and a broad array of technical tools to track conversion rates and marketing return-on-investment based on lead source, marketing campaign and customer type, allowing agents to continuously fine-tune their business decisions related to online marketing expenditures in real time.
For more information, visit www.realogy.com.