VScreen, a leading Internet video marketing agency and production studio, recently announced the hiring of Karen Burke as their new vice president of Marketing and Business Development. Burke joins VScreen with 26 years of marketing and public relations experience, most recently leading product development and execution for Coldwell Banker Real Estate LLC global headquarters in Madison, N.J., including Coldwell Banker Previews International®, eMarketing, recruiting campaigns and management of regional marketing consultants.
Burke will oversee and direct VScreen’s product marketing efforts, including advertising, online initiatives, market research and public relations. She will also lead business development and drive strategic partnership activities for the video marketing agency.
Prior to her position at Coldwell Banker, Burke served as director of marketing for Homestead Hotels Corporation, owned by Extended Stay America the largest extended stay hotel owner/operator in North America.
“With the forthcoming launch of new key products, VScreen’s growth will be substantial during the next 12-18 months,” says VScreen’s CEO Stephen Schweickart. “Karen’s strategic marketing, public relations and product launch experience will ensure we are poised to take advantage of this pivotal moment in our company’s future. Her industry experience and a marketing career spanning more than two decades, makes her appointment to lead business development and strategic partnerships a natural fit.”
For more information, visit www.vscreen.com.