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video_email_prospectsWith the market beginning its seasonal upswing and competition increasing as well, it’s more important than ever to make a lasting impression on prospects. Video email is one way to achieve this; send prospects the information they are looking for with a personal touch.

Here are three reasons to include video email in your business plan:

1. Improved Communications: Communication is key in any real estate transaction. It’s also key to keeping clients invested in a relationship with you. By beginning your relationship with a personalized video message, you allow your prospects to get to know both your personality and your expertise. Not to mention, you’re setting the stage for future conversations and follow up emails.

2. Automated Follow Up: Many email systems have the capability to create an action plan, or campaign. This allows you to automatically send out emails on a pre-determined date. Adding a video message to these automatic emails, can make all the difference. For example, setting up monthly market activity updates to be delivered on the same day each month with a video is easy. Then simply track your results; see who is opening your emails, watching the videos and even clicking the links.

3. Attaching Resources: Video email systems can often integrate with other platforms, allowing you to attach data to reinforce your video message. One example is BombBomb. With a new integration with Realtors Property Resource® (RPR®), BombBomb enables its users to attach branded RPR Market Activity Reports for a zip code, city, neighborhood, etc., to a video message. A monthly email, plus a video message, plus a market activity report creates a trifecta of lasting impressions.

As you can see, including a video message can not only make an impression, but can explain data and reinforce your brand in a way that an otherwise generic email cannot. Why not start adding videos to your email campaigns today? Your clients will appreciate that personal touch.

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