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Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, recently announced that Prudential Preferred Realty has joined the brand and is operating as Berkshire Hathaway HomeServices The Preferred Realty.

The brokerage, for years a Top 50 company in the Prudential Real Estate network and a leader in greater Pittsburgh and southwest Pennsylvania real estate, adds to a growing roster of affiliates that have joined Berkshire Hathaway HomeServices since September. The network now accounts for nearly 28,000 agents and 750 offices in 37 states.

Broker/Owner Ron Croushore describes the new affiliation as a jumping off point for his company. “We chose Berkshire Hathaway HomeServices for our future,” he explained. “The brand is refreshingly new to our area yet already respected, as its namesake is Berkshire Hathaway Inc., the world’s most respected corporation according to Barron’s. As important, Berkshire Hathaway HomeServices is an ideal fit for The Preferred Realty, since it’s built on values of trust, integrity, stability and longevity. We live these values every day.”

Croushore adds that his company will launch growth initiatives in conjunction with its brand transition. “We want to expand our business and serve wider areas of our region,” he says. “Of course we’ll grow our sales team and add jobs in the process. We’re confident that real estate professionals who want to take their careers to the next level will want to represent Berkshire Hathaway HomeServices.”

The Preferred Realty’s management team commemorated the brand transition during an agent event at the Omni William Penn Hotel in Pittsburgh. Robert Moline, president and COO of HomeServices of America, Inc. – majority owner of HSF Affiliates – attended the event and congratulated The Preferred Realty personnel. “I am confident the combination of The Preferred Realty and Berkshire Hathaway HomeServices will deliver an unparalleled service experience for real estate consumers,” he says.

Earl Lee, CEO of HSF Affiliates, also attended the event and welcomed Croushore and his team to Berkshire Hathaway HomeServices. “The Preferred Realty is one of America’s finest brokerages and the gold standard for real estate in Pittsburgh and southwestern Pennsylvania,” he says. “We’re proud this fine company is moving forward with our network.”

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