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For Rent Media Solutions™ (FRMS), a leading multifamily marketing resource providing the industry with savvy and advantageous knowledge, has announced its sponsorship of this year’s Apartment Internet Marketing (AIM) Conference. In its tenth year, the conference, which is the most detailed and informative event in the multifamily industry, attracts the market’s leading experts from all over the country, and will take place May 5-7 in Huntington Beach, California.

Erica Campbell Byrum, director of social media for For Rent Media Solutions and, is an expert in her field and has a deep passion for the endless potential of social media marketing. On May 5, she will join multifamily’s best social media marketers on what AIM organizers are deeming a “power panel” to discuss Pinterest and Instagram for business, covering topics such as content trends, new available tools, social advertising, and advanced tactics. Byrum is a nationally recognized speaker who has presented at the National Apartment Association Annual Education Conference, Multifamily Social Media Summit, Inman Connect, RE/MAX R4 and many other events. She will be joined on the panel by Holli Beckman, vice president of leasing and marketing operations for WC Smith; Mark Juleen, vice president of marketing for J.C. Hart Company; and Mike Whaling, CEO for

Kim Cory, director of student media for For Rent Media Solutions, has a plethora of experience in student housing, market planning, public relations, and social media marketing, and is a renowned public speaker. On May 6, Cory, along with Katy Smerko, national director of leasing and marketing for Campus Advantage, will be presenting on “Graduation Day: Nurturing Student Housing Residents into Apartments,” a topic on which she has a great deal of practical experience. Cory says, “With over one and a half million expected graduates in the Class of 2014, learning the digital marketing strategies proven to attract today’s sharp student renters is key.” Cory will discuss expectations for the upcoming year’s student renters, and how to most effectively market to them. Key insights from the “Marketing to Today’s Student Renter” white paper will be shared.

“For Rent Media Solutions is dedicated to helping customers reach success with key insights, education, and innovative marketing solutions,” says Terry Slattery, president of For Rent Media Solutions and “The AIM Conference is a great platform for industry professionals seeking the latest in multifamily marketing, and Erica Campbell Byrum and Kim Cory will provide invaluable resources to all attendees as experts in their fields.”

The AIM Conference is the only multifamily industry conference that focuses exclusively on internet marketing, lead tracking, social media, web technology, mobile platforms, online leasing and customer experience, and resident retention and communication. It attracts the industry’s top leaders and is held in Huntington Beach, California from May 5 – May 7, 2014. For more information, visit For Rent Media Solutions’ Your Solutions Blog.