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Harris underscores that the RREIN system serves as an important retention tool as well.

“They love having a behind-the-scenes person handling their publishing, great newsletters which are being read, and Web content that updates itself,” she explains. “We have some agents with their own domains and we embed the RREIN Resource Center on their individual pages. When we meet agents who come from other brokerages, they say they had no previous support and were too busy to handle the publishing work themselves.

“The team at RISMedia makes RREIN easy to implement, and once it’s up and running, the support continues to be fantastic,” Harris adds. “Our leadership team talks about it all the time. The content is so specific to various audiences; it’s so much more than one-size-fits-all.”

One branch manager recently heard from a RREIN newsletter recipient who says she was going to be coming back into the area and would soon be ready to buy a home, Harris reports. That referral went right to his sales team for handling.

“In terms of retention, nobody is offering these services or tools,” Skiffington concurs. “Nobody is providing a good social media solution and quality newsletters with authentic information like RISMedia.

“One of our agents got a call just the other day from a prospect who says our articles in our e-newsletter were so knowledgeable, they wanted to work with us,” adds Skiffington. “Our RREIN content adds credibility and people are perceiving us as the expert. RISMedia does an outstanding job; it’s a nice fit for our agents and clients, and I don’t know of any other companies doing this.”