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communicate_business_meetingAccording to a recent survey done by California homebuyers, one of the biggest challenges facing real estate professionals and their clients is communication. We all know past clients are a great source of repeat and referral business so why is it that many real estate agents find it difficult to stay in touch after the transaction?

We know communication is key and yet the survey* shows that the main dissatisfactions consumers have with their agent is slow response time and ineffective/inefficient or undesirable communication methods. How would your clients rate your communication?

Communication graphic for Move lead





As an agent, your relationships with your sellers are a fundamental part to your business. Communication needs differ dramatically depending on your client’s home buying cycle.  But one thing remains the same and that is the necessity to manage and track all communication and touch points for future reference.  Quick access to past communications, documents or other notes will ensure you and your team can respond quickly to your client inquires or requests.

How many prospects, active buyers and sellers and past clients to you manage throughout the year?  Keeping track of changing needs, email threads and important documents for your clients is something that doesn’t need to be difficult.  With Top Producer® CRM, all important details and communications are quickly accessible from your computer, tablet or mobile phone meaning you will never be stuck saying, “Let me get back to you when I am back in the office,” or “I will have to look for that email and get back to you.”

However, continuous and frequent communication with an ever-growing network of past clients and your sphere of influence can be a daunting task. Who should you connect with today, this week, this month? Adhoc approaches leave many contacts with little-to-no contact. For many, not having a structured approach leads to doing nothing, or contact paralysis. If this sounds familiar to you it may be time to automate and simplify your follow-up with Top Producer® CRM.

Top Producer® CRM suggests daily which five of your contacts you should follow-up with and what action to take making your follow-up feel like a breeze. Top Producer® CRM creates a personal interaction with past clients and your sphere that drives engagement to a closing with personal and intelligent communication.

To learn more about Top Producer® call us at 1-800-880-8183 or click here for a free demo.

Sources: 2013 Survey of California Home Buyers – 1400telephone interviews conducted in 04/2013

PAA Research – Led by founder & CEO Bradley Safalow, PAA’s independent study surveyed 600 real estate agents with the goal of “…better understand[ing] how [real estate professionals] think about lead generation and their marketing and advertising budgets.”