Today’s “Ask the Expert” column features Mike Vazeii, Director of Product & Segment Marketing for American Home Shield.
Q: Where can I find helpful educational resources for real estate professionals and homeowners?
A: There are many great educational resources available today that are easy for real estate agents and homeowners to access. In fact, AHS has a full suite of informational resources and materials that we make available to the real estate industry and consumers. Fortunately, many of these are just a click away.
For example, real estate professionals can visit www.realestateinsidermag.com, an online magazine with dynamic business tips, marketing advice, social media pointers, a blog with timely information, and more. Agents who are seeking resources for their clients can direct them to www.welcomehomeresource.com, a website designed to help reduce the stress of real estate transactions for home sellers and buyers. There, sellers will find a link to www.openhouseresource.com, which offers valuable information about listing homes, and a link to www.firsthomeresources.com, an online resource to help shepherd first-time homebuyers through the real estate transaction process.
Real estate professionals and consumers alike will want to bookmark www.homestructions.com, which contains great content for homeowners about maintaining home systems and appliances for optimum efficiency. This popular site covers home care subjects related to heating, cooling, electrical systems, appliances, plumbing and green living. Homeowners should also check out www.ahs.com/home-matters, a site designed specifically to help busy homeowners balance the many demands of running a home.
For easy and enjoyable learning, the AHS YouTube Video Series features professionally developed, high-quality content designed for real estate agents, buyers, sellers and homeowners. The topics in the series are frequently updated and are delivered in a concise, conversational format. Real estate professionals can find valuable information to help build client relationships, and the Home Matters video series features more than 20 topics specifically for homeowners, including preventative maintenance and troubleshooting tips, plus do-it-yourself fixes. The videos can be found at www.YouTube.com/user/TheAHSTeam.
When it comes to knowledge resources, this is just the tip of the iceberg. We also offer a host of marketing tools that contain educational information for real estate agents and their clients, and our AHS Account Executives are the best resource around for gleaning real estate and service expertise. After 43 years of working closely with the real estate industry, we have a wealth of information that we are happy to share with our real estate partners and their clients.
I’d encourage all real estate professionals to visit these links, to share them with their clients as a value-added service, and to contact their AHS Account Executive for even more information. When it comes to real estate, knowledge truly is power for you and your clients.
For more information, visit www.ahs.com/realestate.