MP: How are CENTURY 21 HomeStar’s sales associates able to meet consumer needs?
AG: By having access to excellent training, information and support. Real estate is, first and foremost, a people business, and we are proud to have some of the most talented people in the industry. They work hands-on with each agent, making sure they have the tools and support they need to succeed. We are all proud to uphold the company’s mission statement that agents always come first.
MP: How are you training agents to make them equipped to succeed?
AG: With more than 290 sales associates at various phases in their careers, we know that training needs to be ongoing, varied and relevant, so we provide training in several different forms to personally fit each agent. First, we have personal, one-on-one training with me. I train and coach agents every day of the week. Second, I am a certified Brian Buffini Mentor and facilitator of his programs. Every 16 weeks, we facilitate the Buffini Peak Producers System in our office and online. Third, we have the CENTURY 21 University online, offering live classes online daily and video classes 24/7.
MP: How are you retaining your top-producing agents?
AG: We understand that each agent at CENTURY 21 HomeStar is our business partner and it’s our duty to provide them with a workplace that is supportive, fair, friendly and fun. Also, while many agents outside our firm pay handsomely for the technology and tools they use, we make them available to our agents free of charge.
MP: How does your technology evolve to meet the changing demands of agents and consumers?
AG: Technology is constantly changing, but we’re always looking to stay ahead of the curve. We put great emphasis on providing our agents with the best available tools to help them excel, such as database management, personalized websites, and the newest mobile applications. At the same time, we provide our customers with comprehensive marketing programs that give them the assurance that their properties are getting the best domestic and international marketing exposure.
MP: In your opinion, what do today’s agents need to focus on in order to succeed?
AG: They need unwavering dedication to their careers. They need to stay at the forefront of the information highway and be committed to providing superior customer service. The most dedicated agents cannot succeed today without the best tools of the trade at their fingertips. They need a strong, successful brokerage that has the vision and the funding to provide really meaningful training, information and marketing support.
For more information, please visit www.JoinHomeStar.com.